The Amazigh (Berber) people have farmed and travelled these mountains for thousands of years. Their hospitality is legendary and their culture is the soul of every trek. Understanding a few customs deepens every encounter and honours the communities who welcome us.
Amazigh, meaning "free people", are the indigenous inhabitants of North Africa. In the High Atlas they speak Tamazight, farm terraced fields by hand, and maintain communal traditions of irrigation, harvest and hospitality that predate written history.
Sweet mint tea, poured from height to create a delicate foam, is the heart of Berber hospitality. Accepting tea is accepting welcome; it is polite to take at least one glass. Meals are often shared from a communal dish — eat from the section in front of you, using your right hand or bread.
Modest dress (covered shoulders and knees) is appreciated in villages, especially for women. Always ask before photographing people, particularly women and elders; a smile and a gesture toward your camera is enough. Many will happily agree, and the connection is worth more than a stolen shot.
We employ local guides, cooks and muleteers, stay in family guesthouses and buy produce in the villages we pass. Buying handicrafts directly, tipping fairly and treating hosts as equals keeps tourism a force for good in the mountains.